Meta ads specialist · Sri Lanka
I launch and scale profitable Meta ad campaigns.
Most of my work is Facebook and Instagram ads for e-commerce brands and local service businesses. I’m hands-on in the account every day, I tell you when something isn’t working, and I’d rather send you a two-line message that’s true than a dashboard that looks nice.
Recent work: Polarsun · Shaf Ceylon · Kemi Tours
4.6M+
LKR ad spend managed
5.1x
Average ROAS
13+
Industries worked in
2.5
Years as a performance marketer
Selected work
Results from recent accounts
Three recent Meta ads accounts, and the number that mattered to each client.
E-commerce · Polarsun
LKR 2,700
cost per result, down from LKR 15,000
Sunglass brand: 100 sales at a 3.5 ROAS
A Sri Lankan sunglass brand. My first concepts failed, then a Father’s Day offer campaign halved the cost, so I doubled down on what worked.
E-commerce · Shaf Ceylon
2.5–3.5x
ROAS on website purchases, held steady
Natural skincare brand: steady ROAS through Andromeda
A strong content bank turned into founder-led, influencer, benefit-led and promotional ads, planned and coordinated with the client.
Travel · Kemi Tours
5–6 of 20
inbound leads closed into tours
Travel agent: leads that actually booked
A small Sri Lankan travel agent. The ads brought in inbound enquiries he could close for his tours.
Services
What I do
Facebook and Instagram ads, run end to end: from deciding what we’re buying to a short weekly note on how it went.
01
Campaign strategy
Deciding what we’re actually buying, whether that’s a sale, a lead or a booked call, and building the account around that instead of around what’s easy to report.
02
Media buying & optimization
The daily work: budgets, bids, audiences, scaling what works and switching off what doesn’t before it drains the month.
03
Creative testing
Writing and briefing ads, then testing them properly. One idea per test, enough budget to learn something, and honest calls on what lost.
04
Tracking & funnel setup
Pixel and Conversions API set up so the numbers are real, plus a look at the landing page and follow-up, because ads can’t fix a broken next step.
05
Reporting & analysis
A short weekly note in plain English: what we spent, what came back, what I’m changing and why. No 40-page decks.
Not sure where to start?
Tell me what you’re selling and what’s not working. I’ll tell you honestly whether I can help.
How I work
Four steps, on every account
So you always know what’s happening in your ad account, and why.
01
Learn the business
The brand, the market and the competitors, before a single ad goes live.
02
Agree the number
Decide what we’re buying: a sale, a lead or a booked call, and what a good result is worth.
03
Test, then double down
Test offers and creative angles properly, keep what works and switch off what doesn’t.
04
Report in plain English
A short weekly note: what we spent, what came back and what I’m changing next.
About
How I got here
After my A/Ls didn’t go to plan, promoting my band on Instagram got me curious about how this stuff actually works. I started in SEO: a digital marketing course, an internship, then a year and a half as an SEO specialist for a German company.
I wanted to learn from people better than me, so I took an internship at a performance marketing agency. That’s where I moved into media buying, and later into a project manager role. Meta ads has been my focus ever since.
FAQ
Questions people ask
Something else on your mind? Ask me directly. I reply within two working days.
What do you actually do?
I plan, run and improve Facebook and Instagram ad campaigns (Meta ads) for businesses: strategy, media buying, creative testing, tracking setup and a plain-English weekly report.
What kind of businesses do you work with?
Mostly e-commerce brands and local service businesses. Recent accounts include a sunglass brand, a natural skincare brand and a travel agent, all in Sri Lanka.
Do you set up conversion tracking?
Yes. I set up the Meta Pixel and Conversions API so results are measured properly, and I look at the landing page and follow-up too, because ads can’t fix a broken next step.
How will I know how the ads are doing?
You get a short weekly note in plain English: what we spent, what came back, what I’m changing and why. No 40-page decks.
How quickly do you reply?
Within two working days, even if it’s to say I’m not the right person. Send a few lines through the contact page.
Spending on Meta and it feels like guesswork? Let’s talk.
Tell me what you’re selling and what’s not working. I’ll tell you honestly whether I can help, and if I can’t, who might.