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Notes from inside the ad account
What I see working, and not working, in Meta ads for businesses in Colombo and across Sri Lanka. Written plainly, from real accounts.
Meta Ads7 min read
Why Boosting Posts Wastes Money (and What to Do Instead)
Boosts bring likes and “price?” comments, not customers. Why boosting wastes money, and how a restaurant got 47% more quality bookings.
Read the post →Meta Ads8 min read
Lots of Enquiries, Few Customers: How to Fix Lead Quality From Meta Ads
Getting plenty of WhatsApp messages and lead forms but few real customers? Here’s why lead quality drops, and how I fix it for Colombo businesses.
Read the post →Rather talk about your own account?
Send me a few lines about what you sell and what’s going wrong. I’ll tell you honestly whether I can help.