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Vinoth Benjamin's Portfolio

CASE STUDIES

The work, written up honestly

Every breakdown below includes what didn’t work. Campaigns are rarely a clean line up and to the right, and pretending otherwise makes the write-up useless to anyone trying to learn from it.

E-COMMERCE

Polar Sun – sunglass brand

Cut cost per purchase by 41% while tripling monthly spend

They were profitable at small spend and fell apart every time they pushed budget. We rebuilt the account structure and the creative pipeline so scale stopped breaking things.

TRAVEL

Kemi Tours – startup travel agency

Cut cost per purchase by 41% while tripling monthly spend

They were profitable at small spend and fell apart every time they pushed budget. We rebuilt the account structure and the creative pipeline so scale stopped breaking things.

E-COMMERCE

Shaf Ceylon – skincare brand

Cut cost per purchase by 41% while tripling monthly spend

They were profitable at small spend and fell apart every time they pushed budget. We rebuilt the account structure and the creative pipeline so scale stopped breaking things.

TRAVEL

Travelco Leisure – travel agency

Cut cost per purchase by 41% while tripling monthly spend

They were profitable at small spend and fell apart every time they pushed budget. We rebuilt the account structure and the creative pipeline so scale stopped breaking things.

Kitchenware

Winrich – kitchenware brand

Cut cost per purchase by 41% while tripling monthly spend

They were profitable at small spend and fell apart every time they pushed budget. We rebuilt the account structure and the creative pipeline so scale stopped breaking things.

Automobile

Micro cars – car manufaturer & distributor

Cut cost per purchase by 41% while tripling monthly spend

They were profitable at small spend and fell apart every time they pushed budget. We rebuilt the account structure and the creative pipeline so scale stopped breaking things.